1. Commit to spending a set amount of time each day focusing only on social media.
While this may seem like a no-brainer, this really is one of the foundation not only of success with Social Media but success with any venture that you embark on. Commit your time, whether it is 10 minutes, 15 minutes, or an hour each day, and then be consistent with that commitment. Without consistency you won't see success, and isn't that the reason that you're committing to this?
2. Pick a topic to focus on with your Social Media that you are passionate about.
This can be directly related to your work or not. If your passion is gardening than write a blog about gardening, take pictures of your garden and start engaging with others that enjoy gardening. While it may seem counter-intuitive to use something non business related to "promote" your business, the reality of business in general is that people will do business with people that they like, and showing off your passions is a great way to show people the real you and allow them the opportunity to get to know you and, in turn, like you.
3. Take your "passion" and research it elsewhere on the internet.
Use online resources to find out more about the subject that you are passionate about. Begin at first by simply Google-ing your topic and searching through those resources to find out more about see where people are discussing your passion. (Note: for more complex resources for researching subjects online, stay tuned for a late blog post)
4. Pick out 5 Blogs that you like and subscribe to them.
Using the above mentioned Google search, subscribe to several blogs that you like, and go back and read them from time to time. Pay attention to how they are laid out, the subjects mentioned, the comments and interaction by the author. Take notes on the things that you like and you don't like and always be seeking out new content.
5. Use this knowledge and Apply it.
Most important is take this knowledge that you've learned, and use the time that you have committed to your own social media pursuits talking about your passions is a great first place to start because it ensures not only that you will stay interested in your own content, but that you will be interested in finding new content and as a result find new and interesting ways to present and deliver that content.
By finding something that you're passionate about and then using that subject to improve your understanding of how Social Media works, you'll not only be enjoying your time online, you'll also be working on your business. By following these simple steps you can gain a better understanding of how social media works and how to be able to better utilize it to promote your business.
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