Saturday, February 16, 2013

The 4 Cornerstones of Business Success on Facebook

As  I go through my daily professional life I find that the most common questions that I get asked about Facebook aren't high level questions about the ins and outs of Facebook Insights, or questions about how to craft the perfect Facebook ad, but more often than not I run into business owners that simply would like to know how to get started with Facebook, and what steps they need to take to be successful with their venture into social media. What I'm going to do in this blog is break down what I consider to be the 4 simple cornerstones for a business to realize success on Facebook.

First of all, and this might seem obvious, but you need to build a Facebook Page in order to get started. Don't use your personal page to promote your business, give your business its own identity and its own venue to promote itself. Many Facebook beginners make the mistake of using their personal page to promote their business, and while you can see results from promoting in this manner, you want to brand your business as its own entity, allow it to have its own personality, and be able to focus your efforts on that page so that your results can be measurable.

Secondly, you need to connect with people, your "target audience" ideally. There are several different schools of thought on how to accomplish this, and I will save discussion of the how-to for another Blog, but what you need is to build a base of fans so that someone is listening to the message that you're putting out.

Now once you have those people connected to your page, you need to engage them. This might be the biggest stumbling block for Facebook rookies, right up there with actually creating a page. The key with engagement, real engagement,  is that it involves you producing genuine content that your audience is interested in and that will cause them to interact and participate in your page. While I won't dig into this topic in depth as this could not only be its own blog post, really it could be its own blog series, content is really key when you speak about engagement on your Facebook page, and the one tip that I will offer up in this forum is that spamming advertisements is not the content that I'm speaking of.

Finally you want to take everything that you have built, your page, your fans, and their engagement and then utilize this to create more fans for your page, that will then create more interaction that will then lead to more fans. This circle of interaction and content, is what will truly allow you to build your page, build your brand, and build your Facebook presence into something that you can truly see results from in your business.

I hope that these four tips were helpful for you, please feel free to like and share this with your friends, and visit us on Facebook if you have any questions.

Chris Case

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